OK, so you're the Henrico County school system of Richmond, Virginia, and you have 1,000 used Apple iBooks on your hands. You decide to sell them to the community for $50 each. What happens? Well, first 5,500 people show up, some of them at 1:30 in the morning to get a good spot on line. Then you open the gates and this happens:

Officials opened the gates at 7 a.m., but some already had been waiting since 1:30 a.m. When the gates opened, it became a terrifying mob scene.

People threw themselves forward, screaming and pushing each other. A little girl's stroller was crushed in the stampede. Witnesses said an elderly man was thrown to the pavement, and someone in a car tried to drive his way through the crowd.

One woman . . . was so desperate to retain her place in line that she urinated on herself.

I think we need to stop calling those folks on the web Mac Zealots...