A lingerie shop in Augusta, Maine is using live models in their store window to attract (mostly male) customers. Here's the quote that caught my eye, though:

"It's like a New York thing. It's urban. It's edgy," said Stacy Gervais, owner of Stacy's Hallmark Store and a founder of a downtown merchants group. "We need a shtick — something that we do that attracts people and gets us remembered."

A New York thing? A quick word to Stacy, who obviously doesn't get out of Maine much: those folks in New York who stand behind windows wearing nice clothes? They're taping a TV show, not modeling their underwear...