To quote the late, great Peter Boyle, "Holy Crap!" But I'm getting ahead of myself.

In a word, "Wow." In another word, "Awesome." And then there's "Cool" and "Slick" and, well, you get the idea. Google Analytics is a service provided by Google to track statistics about your website. It's easy to use and the results are user-friendly, visually pleasing, and extremely informative.

While I still don't have full access to my server logs, I do have a level of data analysis that approximates what some of the server-side aggregation tools provide. And, as is Google's style, it's very easy to use, easy to setup, and oh yes, lest I forget: free.

Read the full review (including screen shots) over in the Ramblings section.