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The thoughts and theories of a guy who basically should have gone to bed hours ago.

I know, I know - what's the point? But look at it this way - I stayed up late writing it, but you're reading it...

Let's call ourselves even & move on, OK?


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Tuesday, March 21, 2006

The Incredible Disappearing Lawsuit


Via John Scalzi:

A company called KinderStart.com is suing Google because their page rank dropped dramatically, causing a 70% drop in their viewership.

Scalzi has a lot to say about the merits of the suit, which I'll skip over here. But check this out: the lawsuit will likely get a lot of press, including online press. You've gotta assume that some portion of those articles will include hyperlinks to both Google and KinderStart. Depending on the popularity of the news sources that provide those links, KinderStart's PageRank will increase, due to the presence of hyperlinks from well visited sites. So basically, as the story gets more coverage, the content of the lawsuit itself diminishes.

Now, what happens if all this attention raises the PageRank to the point where they drop the suit? Then the articles get archived, life moves on, and the PageRank drops. What does KinderStart do then? Sue again?

Lather. Rinse. Repeat.

posted by Brian at 12:23 AM


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