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About the Blog

The thoughts and theories of a guy who basically should have gone to bed hours ago.

I know, I know - what's the point? But look at it this way - I stayed up late writing it, but you're reading it...

Let's call ourselves even & move on, OK?

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Monday, July 09, 2007

The OTHER Google News...

So, on July 3rd, I'm perusing my Google Analytics activity reports, and I note that four people had Googled "Este Pizza fire" and came up with my July, 2006 archive, which contains several blog posts about The Great Simple Tricks Pizza Challenge (long story - go read it for yourself. Trust me, you'll enjoy it...)

Anyway, I proceeded to Google "Este Pizza fire" as well, but found nothing of note (except a link to my own site, of course). No web pages describing a fire, nothing in Google News, nothing in Yahoo! News, etc., etc. So I sent an e-mail to Jason Bennion, the "blogger who started it all," and asked if everything was OK. Turns out, there was indeed a fire at Este Pizza on June 30th. Everyone seems to be alright, but the building itself was heavily damaged by smoke and the firemen's water hoses. Estimated time of recovery is 60 days.

Apparently, It didn't make the local news, which is why it wasn't present on Google, Yahoo! or any of the other big search engines.

Mike Chenoweth, or "Chenopup" as he's been called throughout the pizza saga, is filling in the MSM gaps with local coverage on his blog. He's asking for all those interested to donate $6 (the cost of a lunch special at Este Pizza) to tie the owner over and help him get the repairs done. Details on how to contribute are in his blog post. I'll be sending my donation in tomorrow's mail. All those who wish to see the Great Pizza Challenge one day reach fruition would be well advised to do the same.

In the meantime, how totally cool is it that I was able to infer a news story that happened just days ago, 2,000 miles away, from my blog's server stats? I'm envisioning a whole new way to stay informed now - create a web page containing news stories you think might happen, jack up the PageRank on that page, and then monitor the keyword logs to see if anyone's Googling about them. It's not exactly the most efficient way to go, but give those folks at Stanford some time to tinker with it and let's see what happens...

posted by Brian at 11:06 PM


  • maybe we could create a commonwealth media? fair and balanced on both sides... just make up the stories and then there's no room for error as they've not happened yet? I'm sure someone out there is searching for the truth... 2 or 3 days before it happens...

    Thanks for the support of Este, Brian. We were looking at trying to make a trip out in September to get this thing going, could be earlier now as in order to expand, Dave wants new ovens which he can only buy in you-know-where! So quite possible the first camera trip to NY in August sometime. I'll keep you posted.


    By Anonymous mike chenoweth, at 12:05 AM, July 10, 2007  

  • Sounds good, Mike. Let me know when & where. And hey - if he's buying new ovens, maybe he could test them out by making a pizza right here in NYC for a proper "fresh-to-fresh" test?

    Of course, if all the ingredients come from here, what we're really comparing is the pizza maker, not the pizza, right?

    Judges, we need a ruling...

    By Blogger Brian, at 3:00 PM, July 16, 2007  

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