Much has been made of Taco Bell's Steal a Base, Steal a Taco campaign, in which everyone in America is (was) eligible for a free taco at participating Taco Bell's today, October 30th, from 2pm - 5pm, because there was at least one stolen base in the 2007 World Series.

Not to be outdone, Chipolte is running a Boo-Rito campaign tomorrow (on Halloween). So says the website:

Come in on Halloween, Wednesday, October 31st, from 5pm to Close, dressed like a Chipolte burrito, taco, bowl or salad, and we'll complete you costume with a FREE BURRITO

Quite the master stroke, huh? Now if only they told anyone about it...