Just in case anyone was still unsure about the dwindling nature of the American attention span, note that the BillBoard Awards have a category called "Best Video Clip," but not one called "Best Video."

How long is a music video - 3 or 4 minutes? Is watching the whole thing such a chore now that we need to reduce it down to the musical equivalent of a sound bite? And then give out an award for the artist that does it best?

It's like we can't bring ourselves to focus on a single idea for any length of time anymore. It's like we. . . . . oh look, a tree!