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Referral URLs in Blogger

By Brian | February 7, 2008 | Share on Facebook

For months now, I’ve been missing the ability to look at a particular page (or post) on my site, and find out exactly what page is driving people to visit it. My old Yahoo! GeoCities stats provided that capability, but Google Analytics never did. The best it would do is tell me which domains were sending traffic my way, and even that didn’t happen on a page by page basis, only for the site as a whole. Also, the Navigation Summary stats are somewhat flawed, since they always seem to suggest that the most popular source for a page (and the most popular destination) is the page itself. So either I’ve got lots of readers who click Reload a lot, or they’ve got a bug.

But all that has changed thanks to Reuben Yau, who has offered two ways to achieve this goal. The first is to use Google Analytics’ Filters function, which puts the referral URL in the “User Defined Value” section. The second involves modifying the tracking code that GA puts on each page on your site, in order to embed the referral URL in the existing stats. This seemed more complicated and more invasive, so I went with the first option and in just one day, I’m getting all the information I wanted (including specific search queries from the likes of Google, Ask, Yahoo and others that drove people to specific pages).

Reuben’s awesome post provides not only instructions, but screen shots on the setup process and resulting stats, so you can be sure you got things right.

Way to go, Reuben!

Topics: Tech Talk | 1 Comment »

One Response to “Referral URLs in Blogger”

  1. Ilya says at February 8th, 2008 at 8:17 am :
    I can now vouch that it works. Thanks, Brian.

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