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The Unholy Alliance continues

By Brian | January 18, 2006 | Share on Facebook

When we first heard about the Mactel machines, I wrote that the big win for Apple was Macintosh hardware running Windows, turning them from a niche shop into a major hardware provider to major corporations overnight.

At the time, Apple’s official comment was that it wouldn’t sell nor encourage Windows on a Mac platform.

Today’s Internetweek article references this idea, but it’s a little vague. It sounds like Apple is standing by it’s original statement, but InternetWeek is now spinning it to mean “they’re not going to stop it.”

Maybe the demand will force Apple’s hand here? Or maybe the whole thing is a marketing campaign to reach the ultimate goal without the zealots claiming they “sold out?”

Stay tuned…

Topics: Tech Talk | 1 Comment »

One Response to “The Unholy Alliance continues”

  1. Jeff Porten says at January 26th, 2006 at 1:57 pm :
    Ugh. I’ve delayed replying here because I have something else to do with my next three hours. But as briefly as I can….

    I guarantee you that Apple does not have a strategy for selling into the Windows market. Apple knows that their USP is the Mac OS, and so even though their hardware is cool enough that it *might* be competitive as a flat out Wintel machine, I don’t buy it.

    On the other hand, I’m sure Apple is interested in selling dual-boot and side-by-side OS machines into currently closed markets. If they ship them, though, then they have to support Windows. Much better to let someone else do that. I know of at least four separate groups who are working on it….

    The other wild card is Mac OS on non-Mac Intel machines. That’s the one that Apple is flat out prohibiting, and that’s where you *might* see a policy change in the future, provided Apple feels its revenue stream on the Mac/iPod hardware is safe enough.

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